Three things drive the cost of a commercial vehicle wrap: the size of the surface, the quality of the vinyl, and how complex the design is. Once you understand those three levers, the prices on every quote you'll get start making a lot more sense.
This guide is based on real numbers we see across Fort Myers, Cape Coral, Naples and the rest of Lee & Collier County in 2026. Use it as a benchmark when you're comparing quotes — or call us and we'll walk you through what your specific vehicle would actually cost.
The three coverage tiers
Almost every commercial vehicle wrap falls into one of three coverage levels. Each one targets a different goal and budget.
Lettering & decals
The fastest, most affordable option. We cut your logo, phone number, website and any required commercial plate info from premium vinyl and apply it strategically to doors, hood and rear quarter panels. The vehicle's original paint stays visible — the lettering just stamps your brand on top.
Best for: contractors, real estate agents, service vans, recently-painted fleet vehicles where the existing color works as the brand color.
Partial wrap
Strategic vinyl coverage on roughly 25–60% of the vehicle. We typically wrap doors, hood, rear hatch and rear quarter panels with a custom design while leaving roof and lower body in factory color. Visual impact is much higher than lettering, but cost is roughly half of a full wrap.
Best for: businesses that want a "designed" look (gradients, photography, multi-color graphics) without the full investment.
Full wrap
Bumper-to-bumper color change with full custom design. Every visible surface — doors, hood, roof, bumpers, rear quarters — is covered with printed or solid-color vinyl. This is the option that makes a vehicle look like a moving billboard.
Best for: fleet branding, color changes on luxury vehicles, box trucks where the side panels are essentially mobile signage.
What it actually costs in Lee County
These are typical installed-price ranges we see in 2026 for Southwest Florida. Prices include design, premium cast vinyl (Avery 1105 / 3M IJ180Cv3 tier), professional installation and a lamination overlaminate where appropriate. Final number depends on vehicle size, design complexity and how much surface prep the panels need.
Lettering & Decals
Vinyl lettering, logos, phone numbers and door decals. Fastest, most affordable way to get your business name on the road.
Partial Wrap
Strategic vinyl coverage on doors, hood, hatch or rear quarter panels. Big visual impact at a fraction of a full wrap budget.
Full Wrap
Bumper-to-bumper coverage with full design freedom — color change, custom printed graphics, brand storytelling. Maximum visibility and protection for your factory paint.
We also customize on your budget. Multi-vehicle fleets are typically 10–20% lower per unit. Larger vehicles (cargo vans, trailers, box trucks) sit at the top of each tier or above. Removal of an old wrap, if needed, runs $200–$600 depending on how stuck the existing material is.
Want exact numbers for your vehicle?
Send us your year, make, model and a description of the project. We'll send back a real quote — usually within 48 hours, no obligation.
Get my quote →What's actually in the quote
When a wrap shop sends you a number, here's roughly how that number breaks down:
- Material (20–30%). Premium cast vinyl from Avery, 3M or Arlon, plus the laminate overlaminate that protects against UV and abrasion. Calendered (cheaper) vinyl exists, but for a 5–7 year wrap on a Florida vehicle, cast is what you want.
- Print & production (15–20%). HP Latex or eco-solvent printing time, color matching, test prints, and trimming. Solid-color wraps skip this entirely, which is why they're cheaper.
- Design (10–20%). Layout, mockups, revisions, and prepress. Bringing your own print-ready design can shave this off — but most shops will still charge a small layout fee for fitting it to the vehicle's contours.
- Installation labor (35–45%). The biggest single line item, and the one that varies most by shop. A full wrap on a box truck is 2–3 days of skilled labor by a certified installer.
- Overhead & warranty (5–10%). Shop facilities, climate-controlled install bay, and the warranty backing the work.
Why two quotes for the same job can be 40% apart
It's almost always one of these:
- Vinyl tier. Calendered vinyl costs roughly half of premium cast vinyl, but it shrinks, fades and lifts at the edges in Florida heat — usually within 18–24 months. Always confirm the exact film name/series in the quote.
- Laminate. Some quotes skip the overlaminate to come in cheaper. Without it, the printed graphics will fade noticeably in 12–18 months of SWFL sun.
- Surface prep. Removing existing wraps, decontaminating the panels, addressing rust spots — these all take time. A low quote often means these steps will be skipped (or surprise-charged later).
- Installer experience. A 3M or Avery certified installer charges more per hour, but the work lasts longer and the warranty actually means something.
- Warranty. Reputable shops back the install for at least 1 year against lifting and color failure caused by application.
The cheapest wrap is the one you only pay for once. We've reinstalled too many failing wraps from low-cost shops to recommend going that route — even when budgets are tight, it's better to do lettering on premium vinyl than a full wrap on cheap film.
How long does a wrap actually last?
In SWFL specifically — direct sun 280+ days a year, salt air on coastal routes, hurricane-grade summer storms — here's what to expect from each tier:
- Premium cast vinyl + laminate (Avery 1105 / 3M IJ180Cv3 / Arlon DPF): 5–7 years on vertical surfaces, 3–5 years on horizontal (roof, hood) where UV is more intense.
- Mid-tier cast vinyl: 3–5 years vertical, 2–3 years horizontal.
- Calendered vinyl: 18–36 months total, often less in Florida.
- Color-change films (matte, satin, chrome): 2–4 years depending on care and storage.
Actual lifespan depends massively on how the vehicle is parked. A van that lives outside in a sunny Cape Coral driveway will fade twice as fast as one parked in a covered Fort Myers garage.
Fleet pricing & volume discounts
If you're wrapping 3+ vehicles, two things change:
- Per-vehicle cost drops 10–20%. Design is amortized across the fleet. Material orders are larger, so we get better pricing from suppliers and pass it through. Install crews work more efficiently when doing repeat work.
- Schedule matters. Wrapping a fleet over 4–6 weeks (instead of dropping all 5 trucks the same day) lets us keep your business operational. We typically wrap 1–2 vehicles per week to minimize downtime.
What to ask before signing a quote
- What exact film/series are you using? (Should be a named product, not just "premium vinyl".)
- Is overlaminate included on printed surfaces?
- Who is doing the install — and are they 3M or Avery certified?
- What's the warranty length and what does it cover?
- Is design included or billed separately?
- Will you remove the existing wrap/decals (if any) and is that included?
- How many days will my vehicle be out of service?
Any reputable wrap shop will answer all seven without hesitation. If a quote dodges any of them, that's your signal to keep shopping.
Ready to price your project?
Brittoprint installs commercial wraps across Lee & Collier County. Free quotes, premium materials, in-house design and install — no middleman.
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